BlogHer is one of those organizations that sprung up with increased internet usage and women connecting with one another and finding their voice. Their fifth annual survey which looks at what is really going on with their constituents and social media, was recently released. The results are worth noting.
In addition to all the great work they do to connect, promote, and empower women online, this recent study moves forward BlogHer’s mission to create opportunities for female bloggers to gain exposure and economic benefit for their activities online.
The study reveals that blogs, in comparison to other social media platforms like Facebook, Twitter, and Pinterest, are most influential in directing purchase intent. Through their daily conversations with their readership, bloggers establish themselves as dependable sources for information. And, when it’s time to shop, women consumers listen to the advice of a trusted blogger.
BlogHer’s study showed that:
-Over 81% of women trust the information and advice that they get from blogs.
-More than 61% of active blog readers in the U.S. have made purchases based on a blog recommendation. This is almost double the rate of Facebook’s and Twitter’s active users.
The study makes a strong case that women who blog have huge influence. Their advice and product endorsements are extremely valuable to their readers, and to advertisers. The data revealed in the report supports BlogHer’s claim that “blogs are the single best use of marketing and advertising dollars by brands that want to grow their reach to women online.”
Women have always advised their friends and recommended products and services. Now blogging and social media have given them a louder voice and a hungry audience. Female voices dominate the blogosphere, defining and directing the dialogue. BlogHer’s study of the marketing value of blogs shows how women can finally benefit from their efforts.