Last week at Golden Seeds, the third largest angel investor network in the US, three top experts in the mobile industry presented not only data on mobile trends but some amazing predications looking into the future.
As mobile devices become exceptionally common amongst the worldwide population, apps are becoming increasingly more frequent deliverers of information – even more so than mobile browsers. As a direct source of information, apps provide an immediate connection to what consumers want to know, whether it be news or weather updates on the fly, or access to event information otherwise unavailable on the web. We are seeing more frequently apps created exclusively for organization events – giving users information on attendees, schedules, maps and other handy information for event-goers.
The presentation also goes through three of the most common business models in the mobile industry: consumer-paid, mobile advertising, and mCommerce. Quicker than ever before, the study finds that consumers are not just paying for apps, ringtones, or other virtual items for their phone, but also real-life larger items including clothing, hotels, flights and more. As the wariness of mobile security dissipates over time, we can expect these purchases to become much more common.
But perhaps the most interesting tidbits of this presentation are about the future of the mobile industry – where the connections between our virtual presence and our physical lives can begin to converge. We see this taking the form of small things such as QR codes, and to larger systematic innovations such as retail, payments and health monitors.
To see the full presentation, click through the slideshow below.
Veronika Sonsev, Founder and CEO of InSqarq, Co-Founder of Women in Wireless and Women Innovate Mobile.
Veronika is the CEO and Founder of inSparq.com, an ecommerce technology company. She is also the Founder of Women in Wireless. Prior to inSparq, Veronika was the VP of Business Development at Jumptap. In her 12-year career as a business development and strategy executive for AOL and Jumptap, Veronika has built new business lines, developed strategic partnerships and launched international markets.
Kristine Van Dillen, Co-chair at Women in Wireless and VP of Global Accounts at Soli
Kristine van Dillen is a VP, Global Accounts for GEM, a mobile marketing company based in New York with offices in Paris, Shanghai, and Buenos Aires. Kristine has worked in the mobile industry for over 8 years, watching trends, building mobile commerce apps, testing international handsets, establishing industry best practices, and currently manages global marketing campaigns based on GEM’s technology. Kristine was selected as one of Mobile Marketer’s “Mobile Women to Watch” in 2010.
Polly Lieberman, Co-chair at Women in Wireless and VP of Sales at Celtra
Polly is the Vice President of Sales at Celtra. A self proclaimed serial employee of serial entrepreneurs, Polly has more than ten years of experience in business development and revenue strategy for early stage start-ups. Recognized as a “Women to Watch” by Mobile Marketer, Polly has held senior positions at mobile start-ups in Rich Media (Celtra) Social Messaging (GOGII), LBS (Local Response – formerly buzzd) and Marketing Services (Kikucall). She has a track record of launching innovative advertising programs for clients like Nike, Heineken, Paramount Pictures, Nokia, and Disney. Polly started her career in digital media when AOL “get online now” CDs came with every magazine, and sharpened her sales skills at MetLife, ClubMom (now Café Mom) and Bolt. When she’s not talking to advertisers about securing mobile as a line item on all plans, she can be found on tennis courts, mogul fields, or in the kitchen whipping up a gourmet meal.